Boro To Go offers new delivery options for diners on The Murfreesboro Post

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Boro To Go offers new delivery options for diners

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By: ERIN EDGEMON, Business Editor

Posted: Sunday, May 3, 2009 8:13 am

Boro To Go offers new delivery options for diners | Food

Dave Parrott and Gregg Peay started Boro to Go after losing their jobs in the ecconomic recession. TMP/Erin Edgemon

Gregg Peay and Dave Parrott are attempting to go beyond food delivery with their new company Boro To Go.

“We are not a food delivery service,” Parrot explained. “We are a marketing company. Our primary business is promoting our partner restaurants.”

Peay and Parrott, both former corporate executives, expose their partner restaurants to new customers through Boro To Go by marketing their own service.

But don’t let Parrott’s comment fool you; Boro To Go does deliver lunch five days a week and dinner six days a week.

Restaurants signed on to the service to date are Maple Street Grill, Chef Place by Julio, Goodness Gracious Café & Catering, Marina’s on the Square, Cuzco Latin Cuisine and Ahart’s Pizza Garden.

Boro To Go hopes to have 10-12 restaurants on its roster by the end of 2009.

Both owners of Chef Place by Julio and Goodness Gracious Café said they signed on to Boro To Go because of the potential exposure to a new market.

So far, Goodness Gracious owner Karen Ford said being a partner restaurant is paying off.

“We have gotten an order about every day from them,” Ford said in the less than two weeks the service has been operating.

And, most of the time orders are not just for one person, they are for 10-15.

While many delivery services have failed in Murfreesboro, Peay and Parrott say this one won’t because of their sales know-how, the utilization of sophisticated software and their professionalism.

Drivers, for example, are required to wear a Boro To Go shirt and khakis or black pants/shorts.

“We want our drivers to look like waiters,” Peay said.

“What we are trying to do is come as close to the restaurant experience as possible,” he added.

Peay and Parrott decided to form Boro To Go after losing their jobs due to corporate downsizing over the last year. Losing their jobs in operations and sales, respectively, got them to thinking about turning the down economy into an opportunity.

Parrott started thinking about starting a food delivery service about a year ago. His nephew had opened a service in a town with about 38,000 residents. In about four years, the company was generating $500,000 in sales.

At the beginning of 2009, Parrot and Peay started working on building the company at Peay’s temporary office, the café in Hastings.

Now, the pair operates Boro To Go in a one-room office in Northside Business Center on Memorial Boulevard.

To place an order through the Boro To Go Web site at www.borotogo.com, all customers have to do is register on the first order and pick a restaurant and select their food items from an interactive menu.

Orders also can be made by telephone at 896-2864.

Once an order is placed, they are faxed to the restaurant. Peay or Parrott will then call the restaurant to confirm receipt of fax and then send a message by telephone informing a driver about the order.

Customers are charged a $4.99 delivery fee and are asked to tip the driver. Restaurants are charged an undisclosed percentage per order.

Orders are delivered in insulated bags in less than 60 minutes.

Peay and Parrott are marketing their company to local companies and hotels.

“For business travelers, this is an excellent option,” Peay said.

Delivery hours are Monday-Friday 10 a.m.-8:30 p.m. and Saturday 4 p.m.-8:30 p.m.

Breakfast orders and weekday dinner orders can be made with 24 hours notice.

Boro To Go is a member of the Restaurant Marketing Delivery Association.

Erin Edgemon can be reached at 869-0812 and at eedgemon@murfreesboropost.com.

On the Web:

www.borotogo.com

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Tags: Food

Member Opinions:

By: JM325 on 5/4/09
“We are not a food delivery service,” Parrot explained. “We are a marketing company. Our primary business is promoting our partner restaurants.”

But they are a food delivery service? He needs to find a new way to describe the company.

By: ItsGood on 5/4/09
But they are not cooking so they are not a caterer. Good service for the community.

By: momx5 on 5/4/09
I LOVE THIS ! This was very successful in CA. It was amazing to see the delivery guys coming in and out of the restaraunts on Fri/Sat nights. Uniforms just identify what they're doing and promote good/clean business. Can't tell you how many times I've wanted something from a particular restaurant and didn't want to get dressed to go there. GOODLUCK GUYS!

By: JuanforReta on 5/4/09
What a great idea - and i love the story of two guys coming out of a downsizing situation to start this project. Good luck on your start-up !

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